Case studyCangshan Cutlery
A redesigned Shopify storefront with clearer product comparisons, easier navigation and richer product details.
Shopify storefront build, CRO and AI search
Shopify CRO for established brandsShopify CRO for established Shopify and Shopify Plus brands
You already pay for the traffic. We find what’s stopping customers from buying, from slow apps to broken tracking. Then we build the fixes and show you what changed.

Colin Stuckenschneider, Shopify engineer.
15 years of engineering, 9 on Shopify.
Shopify CRO services
Start with a fixed-price audit, or go straight to building fixes with ongoing sprints.
Know what to fix first
In 15 business days, find out where customers drop off and why, with every fix ranked by impact.
$2,899, fixed.
See the Shopify CRO AuditBuild the fixes and see what worked
Short, fixed-price sprints on your product pages, navigation and cart, plus the speed, tracking and product data behind them. We measure every change against your own numbers.
From $3,500 per 2-week sprint.
Show up accurately in AI answers
See what ChatGPT, Claude, Copilot and Gemini say about your products. Then we fix the product data and pages they read.
From $1,900.
See AI Search VisibilityNot sure where to start? The audit is usually the first step. Or book a free 20-minute call.
Compare pricesClient results, with how each one was measured.
Case studyA redesigned Shopify storefront with clearer product comparisons, easier navigation and richer product details.
Shopify storefront build, CRO and AI search
Case studyA beauty retailer tested showing alternatives on sold-out products. The test version earned 22.5% more revenue per session than the original.
A/B testing and conversion optimization
Every recommendation points to a real page, a real step in how customers buy and the data behind it. No generic checklists.
We never promise a sales increase before we see your data. We promise evidence, a clear plan and honest results.

Founder and Shopify engineer
Colin has 15 years of engineering experience, 9 of them on Shopify. He built and runs two Shopify apps, Lumi and CartBloom, and built Cangshan Cutlery’s Shopify storefront. You talk to him on the first call. He does the research, walks you through what he found and writes the code.
Free 20-minute call
Tell us about your store. We’ll tell you where we’d start and whether we’re the right fit.
Prefer email? Write to us at hello@configurate.com.
You describe the store
Share what you’ve tried, what you think is holding sales back and what your team can take on this quarter.
We tell you where we’d start
You get a straight answer from the engineer who would do the work, not a sales rep.
You decide what’s next
If you want to go ahead, you get a written plan and a fixed price before any work starts.