Case studyCangshan Cutlery
A redesigned Shopify storefront with clearer product comparisons, easier navigation and richer product details.
Shopify storefront build, CRO and AI search
Shopify CRO and conversion engineeringShopify CRO and conversion engineering for established brands
Turn more of your Shopify traffic into sales.
You already pay for the traffic. We find exactly what’s costing you sales, from slow apps to broken tracking. Then we fix it in code and show you what changed.
Colin Stuckenschneider, Shopify engineer.
15 years of engineering, 9 on Shopify.
Configurate is a Shopify PartnerShopify CRO services
Find what’s costing you sales. Fix it. Measure it.
Start with a free call. Then a fixed-price audit shows you what to fix, and 2-week sprints build it. No ads, no rebrand, no lock-in.
Shopify CRO Audit
Know what to fix first
In 15 business days, find out where customers drop off and why, with every fix ranked by impact.
$2,899, fixed.
See the Shopify CRO AuditOngoing Shopify CRO
Build the fixes and see what worked
Fixed-price, 2-week sprints on your product pages, navigation and cart, plus the speed, tracking and product data behind them. We measure every change against your own numbers. Run one sprint, or move to a monthly plan.
From $3,500 per 2-week sprint.
- Product pages
- Navigation
- Cart
- Site speed
- Tracking
- Product data
AI Search Visibility
Show up accurately in AI answers
A report on what ChatGPT, Claude, Copilot and Gemini say about your products, and what to fix. Building the fixes is optional.
From $1,900.
See AI Search Visibility
Not sure where to start? The audit is usually the first step. Or book a free 20-minute call.
Compare pricesWho we help - For brands that already have the traffic.
Customers are showing up. We help you sell to more of them, without buying more ads.
- Growing Shopify Plus brands. Multiple markets, custom checkout logic and a busy roadmap mean small leaks cost real money. We find them and fix them in code.
- Established Shopify stores. Ads and search bring steady traffic, but too many carts get left behind. We show you where customers drop off and what to fix first.
- Stores that just relaunched. You moved to Plus, launched a new theme or replaced Scripts with Functions. We check the new store converts, then fix what doesn’t.
Case studies
Client results, with how each one was measured.
Case study
Case studyBeauty retailer
A beauty retailer tested showing alternatives on sold-out products. The test version earned 22.5% more revenue per session than the original.
A/B testing and conversion optimization
How we work - Find the problem.
Build the fix.
Evidence first
Every recommendation points to a real page, a real step in how customers buy and the data behind it. No generic checklists.
Fixes behind the page
Slow scripts, app conflicts and messy product data cost you sales too. We fix them with custom code, not another app.
Works with the team you have
We work in your current theme, next to your developers or agency. We don’t run ads, email or rebrands. Just the conversion work.
No guarantees we can’t keep
We never promise a sales increase before we see your data. We promise evidence, a clear plan and honest results.
Who you’ll work with - Colin Stuckenschneider
Founder and Shopify engineer
Colin has 15 years of engineering experience, 9 of them on Shopify. He built and runs two Shopify apps, Lumi and CartBloom, and built Cangshan Cutlery’s Shopify storefront. You talk to him on the first call. He does the research, walks you through what he found and writes the code.
- Cangshan Cutlery: Shopify Plus storefront, 2026
Free 20-minute call
Find out what’s broken before you redesign.
Tell us about your store. We’ll tell you where we’d start and whether we’re the right fit.
Prefer email? Write to us at hello@configurate.com.
Start with a free call
Spend 20 minutes with the engineer who’d do the work. Tell us what you’re seeing. We’ll tell you where we’d start.
Get your $2,899 audit
In 15 business days, we find where customers drop off and why. One fixed price. No surprise fees.
See your ranked plan
Every fix is scored by impact, effort and risk. Build it with your team, your agency or us.